Helena Egan Joins TripAdvisor as Director, Industry Relations

TripAdvisor has appointed Helena Egan as Director, Industry Relations.

In this newly created role, Helena will lead industry relations’ efforts within TripAdvisor for Business, a dedicated division that provides the tourism sector with free marketing tools and resources.

Helena will act as a liaison for hospitality trade associations and government organisations, building awareness about the benefits, resources, policies, products and services of TripAdvisor.

Helena joined TripAdvisor in 2008 as the first dedicated destination marketing specialist in Europe, covering Europe, the Middle East and Africa. In her five years at the company, her key focus has been building relationships within the destination marketing organisation (DMO) sector and educating the industry on the benefits of leveraging user-generated content.

As Director of Industry Relations, Helena will act as an ambassador to the global hospitality sector, opening communication channels with leading trade and tourism associations.

“Helena is taking on the newly created role of Director, Industry Relations and brings a wealth of travel and tourism sector experience to the team,” said Marc Charron, President, TripAdvisor for Business. “Helena is a recognised name in the sector, having built partnerships with destination marketing organisations, government tourism bodies and travel associations. Her knowledge of the global travel industry will be invaluable as she builds lasting relationships with key trade partners.”

Prior to joining TripAdvisor, Helena lead regional sales and strategic partnership efforts at Northstar in London, frequently presenting at key industry events across 14 countries. Previously, she held positions at Hot Recruit, Euro London, VisitBritain and Tumlare, and has over 16 years of experience in the travel and tourism industry.

Helena is based in TripAdvisor’s London office.