Wyndham Hotel Group, one of the world’s largest
hotel companies with approximately 7,540 hotels, is to streamline
distribution of property photos for its global portfolio of hotels
to more than 6,000 leading global distribution channels and tens
of thousands of affiliated travel websites in nine languages in an
effort to better showcase properties to travelers.
Working with ICEPortal, creators of the
Visual-ICE content management system, the photo distribution
effort plays a key role in the multi-phased evolution of Wyndham
Hotel Group’s content management strategy, which was designed with
the goal of ensuring greater content consistency and quality
across all partner channels.
Phase one of the evolution was
recently completed with the migration of all of the company’s
content to the Adobe Experience Manager platform.
As part of phase
two, the company is now working to build a robust digital asset
library, which will enable partners to more quickly and easily
pull curated versions of the company’s more than 95,000 property
photos in the resolution that is most appropriate for a particular
channel.
“Creating, managing and sharing content that is
both engaging and of a high-quality is critical to the success of
not only our organization but the success of our thousands of
franchisees,” said Martin Smith, vice president of online
retailing at Wyndham Hotel Group. “The photo distribution
landscape is changing and we are seeking to offer higher
resolution, better quality images as well as the flexibility to
adapt those images to a variety of applications and needs. Our new
complete integration solution allows us to deliver great property
visuals everywhere they need to be while at the same time offering
significant increases in both efficiencies and cost savings.”
Migration of property photos to the ICEPortal platform are
done on behalf of, and at no additional cost to, Wyndham Hotel
Group franchisees. Above and beyond these services, franchisees
have the option of partnering with ICEPortal on an individual
basis for the creation of additional visual assets such as video
and 360 degree tours.
Wyndham,
Content
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