W Hotel Opens in Beijing, China

Starwood has expanded its portfolio of W Hotels with the opening of the W Beijing - Chang’an.

Owned by COFCO Property Investment, W Beijing - Chang’an is the 45th W Hotel worldwide and the second W Hotel in mainland China after W Guangzhou.

W Beijing is situated on Chang’an Avenue, a major thoroughfare that houses many of Beijing’s most important monuments and buildings, including Tiananmen Square, the Forbidden City, and the headquarters of the Central Bank of China. It also affords easy access to central government buildings, as well as the National Museum of China, National Centre for the Performing Arts, Silk Market, Beijing Concert Hall, and prestigious Diplomat District.

W Beijing - Chang’an consists of 349 guestrooms and suites, featuring state-of-the art fittings such as a digital tablet that manipulates the room’s lighting and mood, 48” LED TV, and Bluetooth sound system. Suites sport a JBL home theater system and Bose portable speakers. Additionally, all guestrooms include the signature W bed; Bliss bath amenities; well-equipped Mix Bar (the W brand’s reinterpretation of the minibar); and a round bathtub in king bed rooms and suites.

In addition, a 345-sqm Extreme WOW Suite, W Hotels’ take on the traditional Presidential Suite, features a living room and 90 square meters of space for parties; 76” UED Samsung TV in the living room; 2-meter wide circular bed; and Jacuzzi by a ceiling-to-floor window.

For mixing and mingling, the Living Room at W Beijing – Chang’an features a LED-lit catwalk in the middle of the room that leads to a circular bar counter, and a whimsical golden globe DJ booth hanging from the ceiling. A secret space is tucked away behind the bar, while the other side of the room houses a light-filled venue inspired by Beijing’s iconic Water Cube aquatics center. X25, an exclusive lounge at the top of the hotel, offers a chilled out atmosphere, where renowned DJs mix original beats and W Mixologists create handcrafted cocktails. Additionally, the hotel’s Chinese restaurant YEN treats guests to the legendary food culture of northern China’s Canton province, while the Kitchen Table serves casual, home-style fare in a communal table setting.

The hotel also offers nearly 1,500 square meters of  meeting space, a spa, fitness center and a heated indoor pool.

“We are excited to bring the W brand’s trendsetting design and innovative programming to the heart of Beijing,” said Greg Findlay, General Manager at W Beijing - Chang’an. “W Beijing - Chang’an offers a lifestyle experience that draws upon W Hotels’ New York roots, with the local flavor and design influences of Beijing. We will be offering insider access, contemporary dining experiences, local and international DJs, fashion events featuring local designers every night in W Lounge, and so much more! ”

W Beijing - Chang’an is the latest addition to Starwood’s growing portfolio of nearly 140 operating hotels in Greater China, with a strong pipeline of more than 130 hotels to come. W is on track to open seven W Hotels within the next five years in China, across major cities, including Changsha, Chengdu, Shanghai, Suzhou, Sanya, and Shenyang. China continues to fuel the growth of W Hotels in Asia Pacific, which will soon see W Hotels opening in Brisbane, Australia; Jakarta, Indonesia; Kuala Lumpur, Malaysia; Gurgaon, Noida, India and Phuket, Thailand.