IDeaS Launches New Revenue Solution for Hotels

IDeaS Revenue Solutions has launched its latest innovation in the science of hotel revenue management: IDeaS Function Space Revenue Management (FSRM).

Powered by SAS technology and IDeaS’ market expertise, this new solution will capitalize on non-room revenue streams and increase group and function space profits for hotels worldwide.

“Meetings and events often account for 40 to 60% of revenue for many hotels, yet profits are left behind when function space goes unsold or undersold,” said Sanjay Nagalia, chief operating officer of IDeaS. “Our breakthrough solution now empowers sales organizations to optimize profits across all function space revenue streams, and drive better revenues company-wide. We’re incredibly proud of our team for this innovation, bringing our clients closer to Total Revenue Performance.”

A 2011 survey by Sherri Kimes, Professor of Operations Management at Cornell University and a leading revenue management academic, recognized function space as the area with the highest likelihood of success outside of traditional rooms revenue management.

Shifting the paradigm away from “rooms-only” revenue management, IDeaS is addressing a long-held market challenge with Function Space Revenue Management and empowering sales organizations to evaluate not only group business, but also revenue impact on an entire hotel - including rooms, food and beverage, function space and more.

Powerful features of the FSRM solution include a forecast validation dashboard, demand calendar, and price evaluation tools. It forecasts and validates expected demand, by day and day parts, using advanced analytics to increase group profit by optimizing the total profit contribution from various revenue streams.

“In our competitive hotel market, revenue management is the key tool to manage the business, and it is imperative that we can apply revenue management practices to our Meetings & Events space. We are delighted that IDeaS is leading the industry in this area with their Function Space Revenue Management Solution. It delivers precise evaluations of meetings & events revenue opportunities, allowing us to maximize profit potential across the entire estate,” said Birgit Haake, director of revenue management, Maritim Hotelgesellschaft mbH.

Through evaluating demand-driven displacement and making demand-based changes to free sell restrictions on function-only business, IDeaS Function Space Revenue Management helps hotels maintain targeted profit per available space time (ProPAST) levels.