Khiri Travel Partners Indonesia’s Sunda Trails

Khiri Travel has expanded its services to Indonesia through a partnership with Sunda Trails.

Sunda Trails has 12 years of inbound tourism operations experience in Indonesia, focusing mostly on ecotourism and rural community exploration, all with an emphasis on responsible travel.

The founder of Sunda Trails, Anita Verhoeven, a Dutch national who has been living and working in Indonesia for 20 years and speaks fluent Bahasa Indonesia, will continue to play a key leadership role in Khiri Travel Indonesia, focusing mostly on product development.

Willem Niemeijer, CEO of Khiri Travel, said that the merger was made possible due to shared values held by both companies. "We both have a passion for sustainable tourism operations, innovative programs and immersive travel experiences for all budget levels," he said.

Sunda Trails was founded in 2002. Besides cultural and natural highlights in Java, Bali and Sumatra, the company offers hiking, bicycle tours, diving, marine expeditions and anthropological trips throughout the Indonesian archipelago.

Initially, the islands east of Bali (Lombok, Sumbawa, Sumba and Flores), also known as the Lesser Sunda Islands (Nusa Tenggara Timor or East Nusa Tenggara) will remain as the cornerstone of the new Khiri Indonesia tours, with all trips there being personally selected by Verhoeven.

"Indonesia is mind boggling," she said. "Even after all these years, I feel I've just scraped the surface. With Khiri onboard we can now share our existing tours and new discoveries with a wider audience."

New internal systems will also open up enhanced training and career prospects for Sunda's existing 12 female staff within Khiri Indonesia.