FRHI Signs Swissotel in Guayaquil, Ecuador

Swissôtel has entered into a franchise agreement for the branding of a new 300-room hotel currently under development in the largest and most populous city in Ecuador, Guayaquil.

Set on the western bank of the Guayas River, which flows into the Pacific Ocean at the Gulf of Guayaquil, Swissôtel Guayaquil will be located at Malecón Simón Bolívar, between Roca, Panama and Luzarraga.

The city is the capital of the Ecuadorian province of Guayas and the seat of the namesake canton.

Expected to open in 2017, Swissôtel Guayaquil will join one other Swissôtel property already successfully operating in Ecuador, Swissôtel Quito, further expanding Swissôtel’s presence in this burgeoning travel market.

“Guayaquil is an ideal market for Swissôtel expansion, being the largest city in the country and acting as one of the commercial centers of Ecuador,” said Kevin Frid, President, FRHI Americas. “In addition to the rapid growth of the local economy, which is the eighth largest in Latin America, the city is also an emerging destination for leisure travelers given its revitalized squares and parks as well as its rich cultural history.”