Preferred Hotel Group has appointed Anthony Ross
as Executive Vice President for Asia Pacific, Middle East and
Africa (APMEA).
In his new capacity, Ross will drive the company’s
existing development efforts in key cities throughout the region, working closely with a team of Regional Directors. He is also
committed to identifying unique, innovative solutions to help Preferred Hotel Group generate greater revenue and increased
market share for its member hotels.
“The industry is seeing a huge shift in the
global marketplace with more hotels deciding to step into the
independent space after recognizing the value proposition of a
soft brand, so it is a very exciting time to join Preferred Hotel
Group,” said Ross. “Working closely with Lindsey Ueberroth and our
dedicated regional team, I look forward to supporting these entrepreneurial hoteliers as they work through the transition and
helping them reap the greatest benefits of Preferred Hotel Group’s
global infrastructure.”
Ross brings more than 25 years of
international hospitality experience to his new responsibilities
with Preferred Hotel Group.
Most recently, Ross served as vice
president of operations for Marco Polo Hotels, where he was
helping to develop new luxury hotel brand. Prior to Marco Polo
Hotels, Ross was area general manager for Swire Hotels’ operations
in Beijing, responsible for the openings of The Opposite House and
East Beijing, both members of Preferred Hotel Group. Ross also
spent seven years working for Pan Pacific in Australia, Malaysia,
and Singapore, as well as for Mandarin Oriental Hotel Group in
Hong Kong and Monaco.
His extensive experience also encompassed
the management of independent hotels, including renovating,
re-branding and re-launching The Sentosa Resort and Spa in
Singapore, a project which was followed by the development of Azur,
a member of Preferred Boutique in Queenstown New Zealand, in
collaboration with a business partner.
Ross obtained his
Bachelor of Business, Catering and Hotel Management degree from
Victoria University in Melbourne, Australia. Based in Hong Kong,
he assumes the role previously held by Ananya Narayan, who
departed Preferred Hotel Group last month after a 10-year tenure
to join his family business in Dubai.
PHG,
Preferred Hotel Group,
EVP,
Vice President
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