Dallas/Fort Worth International Airport Opens MICE Facility

Dallas/Fort Worth International Airport has opened a new Group Zone, a meeting space and waiting area for rent to large traveling groups of up to 200 people.

The DFW Group Zone is the first of its kind of facility at any airport in the Americas, and gives large groups their own reserved space to gather and collaborate while waiting for their next flight.

The Group Zone primarily caters to the MICE travel market.

“DFW is looking to enhance the passenger experience for all travelers coming through our airport, and one opportunity we found was to better serve the groups segment of the market, which is among one of the fastest growing travel sectors in the world,” said Ken Buchanan, executive vice president of revenue management at DFW International Airport. “The MICE travel market brings a lot of people through DFW and we’ve found a way to keep those big groups together comfortably and provide them better service while at DFW with our new Group Zone.”

The Group Zone is located inside security in Terminal B and has over 8,000 square feet of space to accommodate groups of up to 200 people. The space is also equipped to store luggage with a group member, allowing others to shop or dine in the terminals at the more than 200 DFW shops and restaurants.

“The feedback we received from some of our tour operators and travel agents indicated that they would like to have a space that they could utilize without having to leave the secure side of the airport,” said Sharon McCloskey, vice president of marketing services for DFW. “The Group Zone has given us another feature in our diverse portfolio of products to accommodate the 60 million passengers that pass through our airport every year.”

Travel groups can book the Group Zone online by filling out an online form to reserve space. The space will hold groups of 20 to 200 people and is available 24 hours a day year round. Regardless of group size, the space can be rented out for $75 per hour or $400 for the full day.