Mobile and tablet bookings for Pegasus client
hotels made using the OpenView Internet booking engine amounted to
more than 15% of all reservations in 2013.
Clients of Pegasus Solutions web services
division enjoyed a boost from the channel, surpassing the
industry-wide 11% for the year, as presented by PhoCusWright at
FITUR in Madrid.
Desktop and laptop bookings still
accounted for nearly 85% of reservations, but collectively, mobile
devices drove 15.04% of reservations made through the booking
engine. PhoCusWright suggested Europe as a whole would reach 15%
by the end of 2014.
Device types used to book through OpenView
included iPad, iPhone, Android, Kindle, and Windows Phone, among
others.
“A year ago, we suggested hotels were
responsible for the prevalence or lack of mobile bookings for
their hotels,” said David Millili, chief executive officer of
Pegasus Solutions. “That message resonated
with our existing and new clients, and together we worked to
increase the comfort level for mobile bookers visiting their
sites. In addition to the bookings they realized in 2013, these
hotels have also now established themselves as mobile-friendly
among a valuable – and burgeoning, according to PhoCusWright –
booking audience.”
Pegasus Solutions,
Mobile
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