Air India Signs Up for More Travelport Services

Air India, the national carrier of India and the latest airline to become a member of the Star Alliance, has renewed its full content agreement with Travelpoort.

The renewal of the full content agreement takes immediate effect, and enables Travelport-connected agents worldwide access to all of Air India’s fares and inventory, including web and group fares, as well as selected ancillary offerings.

Air India has also opted-in to a number of Travelport’s services, including Sponsored Flights and Rapid Reprice – which will further promote the carrier’s offering to Travelport’s 76,000 agency customers globally.

In conjunction with the full content agreement, Air India has become the 50th airline to sign up for Travelport Rich Content and Branding technology – a key component of the Travelport Merchandising Platform.

When launched later this year, Rich Content and Branding will equip Air India with the ability to manage how its flights and ancillaries are visually presented and viewed on travel agency screens, enabling the carrier to tailor and differentiate its offering from competitors.

Ms. Meenakshi Mallik, General Manager, Revenue Management, Air India, said, “We very much look forward to this new chapter in our ongoing partnership with Travelport. We are excited about leveraging their innovative technology such as the Travelport Merchandising Platform to help set us apart from other airlines in front of travel agents and consumers.”