Qantas has said it will consolidate its three
Australian call centres into one facility based in Hobart by 2016
as part of its previously announced $2 billion transformation
program and associated reduction of 5000 jobs.
The consolidation,
which follows a comprehensive three-month review, will ultimately
result in the closure of its Brisbane and Melbourne call centres.
Qantas Domestic Chief Executive Officer, Lyell
Strambi, said operating three call centres in different states was
simply not efficient, particularly as customers increasingly turn
to online, mobile and social media to communicate with Qantas.
“We are facing some of the toughest conditions Qantas has ever
seen, which means we have to look at ways to become more efficient
and remain competitive,” Mr Strambi said. “Having call
centres in three different states presents a number of challenges
including property costs, duplication of management and
operational complexity. In addition, more people are using
online channels to manage their travel needs. Since 2005, call
volume has halved and we now see thirty times more visits from
customers to qantas.com than we receive in our call centres. This
is a long-term change in customer behaviour that we expect to
continue.”
Qantas has invested in new customer
service technologies in recent years and by the end of this month,
one million people will have downloaded the Qantas app for mobile
devices – a channel that did not even exist 12 months ago.
Mr
Strambi said that consolidating three Australian call centres into
one location would ensure Qantas continues to provide the level of
customer service that people expect, as well as delivering
significant cost savings for the business.
“We are proud
that we answer calls from Australia, in Australia, but it is not
efficient to have three sub-scale facilities,” he said.
“Hobart was the logical choice for us to base our Australia call centre operations because of the modern facilities, the space
available within the existing site and the ongoing costs of
operating there. The Tasmanian Government has been very
supportive of our Hobart call centre and is passionate about the
future of Qantas Group operations in the State.”
Mr Strambi
said employees in the Brisbane and Melbourne call centres will be
offered re-deployment to Hobart, including payment for relocation
costs, should they wish to move interstate.
“We will
commence an expression of interest process with our employees to
understand how many would like to move to Hobart. Employees who
choose not to move interstate and remain employed until the
closure of their centre will be provided redundancy packages,” he
said. “Today’s decision in no way reflects on the
contribution of our contact centre workers. We want to thank all
of our employees for their hard work. These are decisions
we make in full knowledge of the impact on our people, but also
the need to protect thousands of Australian jobs across the Qantas
Group by taking action to strengthen our company.”
This
announcement does not impact Qantas’ New Zealand call centre
operation which has operated for over 10 years and mostly handles
calls from English speaking customers from outside of Australia.
Qantas,
Call Centre,
Australia
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