MasterCard Launches Priceless Hong Kong

Hong Kong is a city that never sleeps. Yet beyond its reputation as one of the world’s leading financial centers, a regional entertainment hub as well as a popular shopping destination, there is so much more than first meets the eye.

A close encounter with polar animals, to the bespoke indulgence of Michelin-starred cuisine, or a helicopter ride along Hong Kong’s coastline, there is something for everyone in Hong Kong. It is a destination unlike any other.

As such, MasterCard is offering its cardholders even more priceless experiences with the launch of Priceless Hong Kong.

The new program will see Hong Kong become the fourth Priceless City in Asia Pacific, alongside 37 other global metropolises including Beijing, Singapore, London and New York.

Priceless Hong Kong aims to surprise and delight cardholders with exclusive experiences and privileged access to the very best that Hong Kong has to offer, across a variety of areas such as shopping, dining, travel and entertainment, with more than 100 debut priceless experiences and offers.

“Hong Kong is a city truly befitting of our global Priceless Cities campaign and we are thrilled that people who love Hong Kong can now live priceless moments with the launch of Priceless Hong Kong. The program promises to be one of the most inspiring yet to launch and will no doubt further enrich Hong Kong’s international influence as a true world-class destination,” said Kevin Goldmintz, Head of Hong Kong and Macau, MasterCard.

Some privileged access and exclusive experiences available to MasterCard cardholders as part of Priceless Hong Kong include:

- The ultimate Peninsula experience, including a thrilling ride in the Peninsula’s helicopter, then back to earth for a culinary journey from The Bar, Spring Moon, Gaddi’s, or Felix at The Peninsula Hong Kong

- A close encounter with penguins and seals as well as a behind-the-scenes tour to ‘Polar Adventure’ at Ocean Park

-  A tailor made wine cellar with up to 106 bottles of wines hand-picked by celebrity winemaker Eddie McDougall, based on personal palate preferences and investment potential

- Personalized styling and consultation with complimentary make-up service in the Private Client Lounge and private appointment to review exclusive and limited edition collection at Burberry

- Private abalone demo class by a Michelin-starred chef followed by ‘Chef’s recommendation dinner’ at Yu Lei

- Diamond MasterClass and personal tour at the leading diamond house Ryder Diamonds

All Priceless Hong Kong experiences are available to both local and overseas MasterCard cardholders.