Hyatt is about to become the latest global
hospitality company to offer all of its guests around the world
free Wi-Fi regardless of booking method or loyalty program
participation.
The free Wi-Fi service will become available in February 2015
when guests will be able to
access the internet on an unlimited number of mobile devices or
laptops in Hyatt-branded hotel guest rooms and social spaces.
Where available, Hyatt Gold
Passport Diamond and Platinum tier members will receive a
complimentary upgrade to premium Wi-Fi service.
“Internet connectivity is no longer an amenity.
It has become an integral part of travelers’ daily lives and a
basic expectation,” said Kristine Rose, vice president of brands
for Hyatt. “Travelers shouldn’t have to remember which brands or
locations offer it for free or the strings attached to get it ...
Today, people consider smartphones just as
important as their car, and more important than television or
coffee. Travelers feel out of sync with their lives when they
can’t freely connect. Giving free Wi-Fi without a catch will
enable us to continue innovating the guest experience to help
people be more productive and stay better connected to colleagues,
friends and family.”
Hyatt,
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