Shangri-La Rebrands Traders Hotel Singapore; Hong Kong Next

The Traders Hotel Singapore has rebranded as the Hotel Jen Singapore.

The physical renovation of Hotel Jen Singapore will start in November 2014, as part of a carefully planned three-phase approach scheduled to finish in Q1 2016.

All Hotel Jen Singapore staff will retain their positions during the renovation process and the hotel will remain open.

The renovation will focus on enhancing the guest experience. Rooms will feature interchangeable, apartment-style furnishings that optimise space – such as a bay window sofa with moveable table which can be used for work or relaxation. All rooms will be equipped with smart technology including interactive TVs with multi-device enabled streaming and in-room check-out.

Technology is also key to catering to travellers. Free WiFi everywhere, all the time, and convenient mobile charging stations throughout the hotel. In addition, laundry wash and fold service at one price for unlimited items in the laundry bag, a PressReader app with free access to 2,500 online publications, replacing the traditional morning newspaper, and free coffee and snack-box-to-go options after breakfast are just a few of the many features on offer at Hotel Jen Singapore.

Mr. Clifford Weiner, general manager of Hotel Jen Singapore, said, “The rebrand to Hotel Jen is really about changing our approach from the inside out. I firmly believe that to adapt to the changing needs of today’s ‘millennially minded’ traveller, we need to evolve with them, starting at the very heart of our hotel – our staff. Our established team of loyal staff have spent the past few months embracing the Jen values: fun, friendly and fuss-free. They are what underpin this whole rebrand for us. Hotel Jen Singapore will still bring guests the same level of quality as before but now with a more intuitive service attitude and relaxed, friendly style.”

In the next phase of the Hotel Jen roll-out, Traders hotels in Hong Kong, Brisbane, Penang, Johor Bahru, Manila, Maldives, Beijing and Shenyang will be rebranded from October 2014 to March 2015.

Traders Hotel Hong Kong will rebrand to Hotel Jen Hong Kong on 6 October 2014.