April 2014 Performance of Hotels in Europe

According to data compiled by STR Global, the European hotel industry posted mixed results in year-on-year metrics when reported in U.S. dollars, Euros and British Pounds for April 2014.

“Western and Eastern Europe both reported negative performance in April, while Northern and Southern Europe both reported positive performance for the month,” said Elizabeth Winkle, managing director of STR Global. “In Eastern Europe, performance was primarily driven by Russia and the political unrest that has had an impact on travel. Slovakia also reported negative performance during April, further impacting Eastern Europe ... In Western Europe, Germany and Switzerland’s negative performance was driven by the timing of large events. Munich hosted the triennial event BAUMA 15-21 April 2013. Switzerland hosted BaselWorld in March 2014. In Southern Europe, countries like Greece, Portugal and Spain are posting double-digit growth in April—all coming off lower year-over-year comparisons from April 2013.”

Highlights from key market performers for April 2014 include (year-on-year comparisons, all currency in Euros):

Athens, Greece, rose 17.3% in occupancy to 64.9%, reporting the largest increase in that metric. Lisbon, Portugal, followed with a 15.1% increase to 78.3%.

Istanbul, Turkey, fell 12.2% in occupancy to 67.7%, posting the largest decrease in that metric, followed by Frankfurt, Germany (-10.7% to 60.3%), and Bratislava, Slovakia (-10.4% to 54.5%).

The following three markets reported ADR growth of more than 10%: Tallinn, Estonia (+19.5% to EUR79.83); Edinburgh, Scotland (+10.7% to EUR88.84); and Manchester, England (+10.4% to EUR82.38).

Athens experienced a RevPAR increase of 23.7% to EUR59.44.

Moscow, Russia, fell 26.9% in RevPAR to EUR78.49, reporting the largest decrease in that metric.