Tune Hotels Targets Chinese Travellers with Plateno Deal

Tune Hotels has signed marketing collaboration agreement with Plateno Hotels Group which will see 14 Tune Hotels properties in Asia, Australia, England and Scotland, featured on Plateno’s booking engine.

Guangzhou-based Plateno is one of China’s leading hospitality groups, operating over 2,000 hotels under five different brands across more than 300 cities across the country. Plateno also operates one of China’s largest hospitality loyalty programmes with over 80 million members who travel for business and leisure, domestically and overseas.

Tune Hotels Group CEO, Mark Lankester, said, “We are delighted to be working with Plateno on this outbound cross marketing collaboration. As more mainland Chinese citizens begin to look towards outbound travel to see and experience different parts of the world, the question is who do they rely on? This is a natural synergy whereby Plateno will be able to help their members in their outbound journeys by recommending hotels overseas that are in the same category as, for example, their 7Days Inn brand.”

A total of 97 million China residents travelled out of the country last year, a 16.8% increase from a year before. As of August this year, the year-on-year increase for the corresponding period is a staggering 17%.

“China historically is a very important market for us and we have already been a natural choice for mainland Chinese due to the connectivity provided by our sister companies, AirAsia and AirAsia X. This collaboration takes it to the next step in providing easy, simple ways in which the Plateno and 7 Days Inn members can choose trusted hotels in web properties within which they feel wholly comfortable,” added Lankester.

To celebrate its collaboration with Plateno, Tune Hotels has launched a special promotion exclusively for members of the Plateno Club that was officially launched this week. Until 30 September 2014, Plateno Club members will be able to book Tune Hotel rooms from as low as RMB61 all-in per night only at plateno.com. A limited number of rooms are available at this rate and at a first come, first served basis. Terms and conditions apply.

From just one hotel in Kuala Lumpur that opened in 2007, Tune Hotels has grown into a current network of 45 Tune Hotels that are available for booking across Malaysia, Indonesia, Thailand, the Philippines, England, Scotland, Australia, India and Japan.

Tune Hotel Asoke on Sukhumvit Road in Bangkok - HD

See more: HD videos and also: HD Video Interview with Mark Lankester, CEO of Tune Hotels and HD Video of New Look Rooms at Downtown KL and HD Video of a Room at Tune Hotel Liverpool Street (UK).