Elaine Kum Joins Pan Pacific Singapore as DOSM

Pan Pacific Singapore has appointed Elaine Kum as Director of Sales and Marketing.

In this new role, Elaine will lead the sales and marketing team of this 790-room hotel in the heart of Marina Bay.

Apart from managing MICE, group rooms, catering sales and event services, she will oversee marketing, public relations and advertising.

An alumna of Northumbria University with a Bachelor of Marketing Management, Elaine’s 24 year career in the hospitality industry began shortly after graduation when she joined the Royal Holiday Inn Crowne Plaza’s Front Office.

Elaine developed her career through a series of appointments with luxury hotels including Mandarin Oriental, Singapore, Sheraton Towers Singapore, and most recently, Singapore Marriott Hotel where she oversaw the sales, catering and marketing teams as Director of Marketing.

“With our prime location in Marina Bay, within close proximity to the many business and conference facilities in the precinct, coupled with the hotel’s transformation in 2013, we are confident that Elaine, a seasoned hotelier, is the right person to further elevate the hotel with dynamic new ideas and her sharp sense of Sales and Marketing acumen,” said Mr. Scott Swank, General Manager of Pan Pacific Singapore.