TVB Becomes Official Broadcaster of Longines Hong Kong Masters 2014

The Longines Hong Kong Masters has partnered with Hong Kong’s Television Broadcasts Limited (TVB), for the five-star accredited international show jumping event that will take place 21-23 February 2014 at AsiaWorld-Expo.

The exclusive partnership will enable the wider Hong Kong public enjoy world-class equestrian competitions in the comfort of their homes.

Three key competitions, the Longines Speed Challenge, Hong Kong Jockey Club Trophy and Longines Grand Prix from the Longines Hong Kong Masters 2014, will be telecast live and exclusively on TVB Pearl alongside one minute event highlights during the three-day event.

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A series of preliminary features will be shown on different TVB channels such as features on Pearl Tonight which is a mini-promotional programme incorporated in a popular entertainment express programme “SCOOP” telecast on TVB Jade daily.

Several pre-event promotion videos and 7 mini segments about the Longines Hong Kong Masters 2014 will be on TVB Pearl prior to the event.

A post event feature with all the highlights of the event will be running on Dolce Vita which is an upmarket lifestyle programme featuring fine dining, luxury brands, fashion, beauty and the latest leisure in Hong Kong.

Christophe Ameeuw, founder and CEO of EEM Asia said, “We are excited to have TVB as the event host broadcaster of the Longines Hong Kong Masters 2014. Given TVB’s reach and popularity, we are delighted to bring sporting action to a much wider audience and showcase the excitement and elegance, of show jumping to the Hong Kong public to enjoy and witness international equestrian sports in Hong Kong. We share the same passion and objectives in establishing the Longines Hong Kong Masters as an annual important event not only in Hong Kong but also on the international sporting calendar.”

The first edition of the Longines Hong Kong Masters saw 25 riders and 64 of the world’s best horses compete. It attracted over 18,000 visits during the three days, including Qi Qi, Kathy Chow, Shelia Chan, Nina Lam and Aaron Kwok, Longines Ambassador of Elegance.

Hong Kong is the Asian leg of the Masters Grand Slam Indoor, which includes the Gucci Paris Masters and a soon to be announced third destination.

The Longines Hong Kong Masters has already gained notable local support – accredited by the Federation Equestre Internationale (FEI) as a CSI 5*, LHKM is delighted to have the support from Hong Kong Jockey Club, the Hong Kong Tourism Board and the Hong Kong Equestrian Federation.