MCI has opened an office in Santiago, Chile.
The
company, which is a key driver of innovation in the global
meetings, events, association and congress industries, has
expanded rapidly in Latin America since its 2009 debut and today
serves a growing client-base through five offices in Brazil and
Argentina.
According to the International Congress and Convention
Association (ICCA) Rankings, Chile is the third leading
destination in South America for events, conferences and meetings
and registered an impressive growth of 8.1% in 2013.
Bringing the total number of Latin American offices to six, MCI
Chile will reinforce the company’s capacity to offer its unique solutions to local organisations and global clients looking to
expand in this fast-growing market.
Lorena Santana Reuss,
a renowned entrepreneur and engineer, will drive the strategic
growth of MCI Chile as Managing Director.
With vast experience in
experiential communication and marketing, event design, production
and business development, Lorena and her team of 20, will
tailor MCI’s comprehensive engagement and activation solutions to
the unique challenges and opportunities of this key market.
"MCI Chile will bring local companies, brands and associations
innovative new ways to design, manage and measure their events to
improve return on investment," said Mariano Castex, Managing
Director, MCI LatAm. "Chile is building a reputation as an
attractive, safe and competitive destination with appropriate
capacity and infrastructure for international events. As of now,
MCI has the local expertise and facilities to help corporate and
association to develop their brands and association communities in
this fast-paced new market."
MCI,
Chile,
Office,
Santiago
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