Hertz Asia Promotes USA Self-Drive Holidays

Hertz is launching a campaign in Asia to promote self-drive holidays in USA.

The company is offering 15% off rentals for all car groups in USA until 31 July 2014. Thereafter, it will offer 10% off all car groups, including the three collections, until 31 December 2014.

Hertz has a wide-ranging car fleet available in USA, from iconic muscle cars (Adrenaline Collection) and luxurious vehicles (Prestige Collection) to eco-friendly hybrid vehicles (Green Traveller Collection) and family-friendly models (Standard Car Groups). The offer aims to boost the already growing number of car rentals in USA from this region’s leisure premium holidaymakers of ages 25 and above.

About 8.3 million people from Asia visited USA in 2012 and this is forecasted to grow almost 60% by 2018.

With its robust outbound leisure travel market, Singapore is likely to be a key contributor to this growing number. Singaporean residents are expected to make some 8.7 million trips in 2014 and this is projected to rise to 11.8 million by 2020.

Those who visit USA are likely to head to Los Angeles, San Francisco, Las Vegas, Orlando, Hawaii or New York, with these being the most popular car rental pickup locations among Singaporean customers. While many choose standard cars, such as the Toyota Corolla and Nissan Xterra SUV, a growing number are opting for more specialised rides, with top choices being the Chevrolet Camaro SS convertible (Adrenaline Collection), the Mercedes GL450 (Prestige Collection) and the Toyota Prius Hybrid (Green Traveller Collection).