Starwood to Open Element Amsterdam in November 2015

Starwood has signed an agreement with Bari Gruppe GmbH & Co. KG to open the first Element hotel in the Netherlands.

Element Amsterdam will be located at Gelderlandplein in the vibrant Zuid area of Amsterdam, a cosmopolitan district just south of the city centre.

An adaptive re-use project, Element Amsterdam will be developed by Kroonenberg Groep B.V. who will transform a former office building in the Gelderlandplein shopping centre into the sleek, new hotel.

Element Amsterdam’s 160 light-filled studios and one-bedroom suites will feature a fluid design of modular furniture, swivelling flat-screen televisions, large desks with open shelving and custom-designed closets.

Bathrooms will be spa-inspired, with an invigorating rain shower and dual-flush toilet, while rooms will also feature fully equipped energy-efficient kitchens and the signature Heavenly Bed to help ensure a good night’s rest.

Furthermore, the hotel will offer guests Motion, a 24-hour fitness centre, two meeting rooms with modular furnishings, a fully equipped business centre and an all-day dining restaurant and bar.

Guests at Element Amsterdam will also be able to enjoy complimentary Wi-Fi throughout the hotel, the brand’s signature healthy and complimentary Rise breakfast, Relax evening receptions, and Restore, a 24/7 grab-and-go gourmet food pantry to buy everything they need to make delicious meals in-room. Additionally, 24-hour laundry facilities with washers and dryers will be available for guests’ convenience along with a range of bicycles to hire.

Lesley Bamberger, CEO Kroonenberg Groep: “I'm delighted that the Element Amsterdam will form part of the redeveloped Gelderlandplein shopping centre and the adjacent Zuid As. There is no doubt that the new hotel will become a hub for both locals and visitors alike bringing new energy and investment to the local area. Kroonenberg Groep and Multi Vastgoed will oversee the project which will see an existing office building called ‘De Veldert’ completely renovated and transformed into the new hotel.”

Launched in 2008, Element’s global portfolio is set to more than double within the next two years and reach 30+ hotels by the end of 2017. In addition to Element Amsterdam, the brand will soon debut in other major travel markets including Element London Tobacco Dock as part of an Aloft and Element dual-hotel development and Element Suzhou Science and Technology Town, marking the brand’s debut in Asia Pacific.