W Hotel Opens in Bogota, Colombia

Starwood has expanded its rapidly growing portfolio of W Hotels with the opening of the W Bogota in Colombia.

Located in the heart of the city, steps from the fashionable Usaquen district, between the city’s mountains and financial center, W Bogota provides guests and locals with a cutting-edge and modern design interpretation of the Legend of El Rey Dorado (the golden king).

The myth’s ancient rituals and precious elements are brought to life throughout the hotel’s guestrooms, public spaces, bars and restaurant.

W Bogota’s 168 guestrooms and suites, inspired by the lavish ceremonies of the ancient tribe and the rafts that floated on Lake Guatavita in another era, feature views of the mountain range and the city and are appointed with modern touches and locally-inspired furnishings covered in bright leathers, vinyl, and white sheers.

W Bogota’s Market Kitchen, by Culinary Concepts, features a farm-to-table menu inspired by world-class dishes and Colombia’s ample variety of fruits and vegetables. Chef Emiliano Rabía Sottil, a culinary expert with an international career having worked in Chicago, Mexico City and Barcelona, will bring the menu to life. Market Kitchen offers a chef’s table and private dining room where guests can entertain and hold private soirées and celebrations.

W Bogota offers five meeting rooms and more than 800 square meters (7,900 sq ft) of versatile, state-of-the-art meetings and event space, including The Great Room of 218 square meters (2,347 sq ft) with a ceiling height of eight meters.

The hotel also features bars, a spa, indoor pool and a gym.

“The opening of W Bogota is a milestone in Colombia’s hotel landscape, setting the stage for a redefined luxury experience in one of the world’s most vibrant destinations,” said Paul James, Global Brand Leader, W Hotels, St. Regis and The Luxury Collection. “As emerging economies expand, so does tourism, and W Bogota’s highly anticipated debut is symbolic of the whims and wishes of today’s more global and interconnected modern travelers.”

Owned by Terranum and operated by Starwood, W Bogota is the 46th W Hotel worldwide and third W Hotel in Latin America after W Santiago and W Mexico City. With the opening of W Bogota, the company gets closer to its 100th hotel in Latin America. Starwood currently has 84 hotels in operation and 16 in the pipeline.