Finnair is launching a suite of product upgrades
and developing a mobile application as part of a larger drive to
comprehensively renew the customer experience both on the ground,
and in the air.
On long-haul flights, product upgrades coming in
the fall include the Economy Comfort package, a new offering in
the front of the Economy Class cabin featuring at least four
inches of extra legroom, better headrests and headphones as well
as personal amenity kits.
The meal service in Economy Class is also
being updated with an additional complimentary mid-flight snack on
day-time flights, a new wine selection and complimentary sparkling
wine.
Business Class will also soon include a new
amenity kit.
Throughout both
Business and Economy, the inflight entertainment system is being
redesigned with a fresher, more intuitive look and feel and a
greater selection of movies, TV shows, newspapers, magazines and
books.
Sky Bistro
On short-haul flights in Economy Class, Finnair
will introduce Sky Bistro, a wider mix-and-match selection of
seasonal foods and beverages combining the best
tastes of Europe and Asia. Meals can be tailored in advance at Finnair.com or bought onboard during the flight.
Sky Bistro, which will be available on nearly
all European flights, replaces the complimentary cold snack
service that had been offered on some European flights lasting
longer than two hours.
On all flights in all classes, coffee and
tea remain complimentary – as does Finnair’s signature
refreshment, blueberry juice.
In Business Class, meals remain inclusive in the
ticket price.
Finnair’s mobile application, rolling out
initially for Apple iOS devices in the fall and arriving on other
mobile platforms later, will provide personalised,
up-to-the-minute flight information and storing the customer’s
mobile boarding passes. The app can be also used to check-in, select
seats, purchase upgrades, receive relevant offers and check
Finnair Plus point status.
“During the past year we have carried out
detailed surveys of nearly 8,000 customers from our key markets in
both Europe and Asia,” said Jarkko Konttinen, Finnair’s VP
Marketing and Product Development. “With these product updates in
tune with customer expectations and desires, we can support our
core goal of growing Asian revenue and becoming a preferred
airline in travel between Asia and Europe.”
Each of these product renewals come online this
autumn. Other product developments announced previously include
new seats in Business Class that convert to fully flat beds on
almost all longhaul aircraft, a sauna and new shower suites at the
Finnair Lounge at Helsinki Airport, and the new Premium Lounge, an
exclusive lounge annex for Finnair Plus Gold and Platinum members
and other oneworld top tier customers.
Finnair,
Economy,
Business Class,
Refurbishment
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