Travelport to Promote Hangzhou Tourism

Hangzhou Tourism Commission has signed a destination marketing agreement with Travelport.

The agreement allows Travelport to assist and cooperate with the Hangzhou Tourism Commission to increase destination awareness and promote tourism to Hangzhou.

Hangzhou is the fourth largest metropolitan area in the People’s Republic of China. The marketing partnership consists of various awareness programs and aims to encourage travellers from France, Germany, the United Kingdom and the United States to visit Hangzhou – a city ranked amongst the most beautiful places in China.

Zhao Hongzhong, Vice Director of Hangzhou Tourism Commission, said, “We are delighted to be working with Travelport to promote tourism to our city. We plan to leverage their global footprint and industry expertise to increase top of mind awareness when travel agents provide destination recommendations for their customers.”

Travelport Partner Marketing is one of the core elements of Travelport’s Beyond Air initiatives consisting of payments, hospitality and advertising. The team helps travel suppliers and organizations increase revenue by maximising communications across Travelport’s global distribution network, delivering targeted sales and promotional messages that influence purchase decisions before, during and after the point of sale.