Regent Hotels & Resorts has appointed Dexter
Chia as Global Senior Vice President of Sales and Marketing.
Chia will focus on sales and marketing
strategies for Regent’s current and upcoming pipeline of new
hotels, as well as branding and communications.
Chia has more than 25 years of hotel sales
and marketing experience, with his most recent
position being Vice President of Sales and Marketing for the
Rosewood Hotel Group where he was responsible for implementing improvements to sales performance, strategic positioning and
branding.
Previously, as Vice President of Sales and Marketing at
InterContinental Hotels Group, he implemented key strategies to
maximize hotel performance in greater China.
Chia has also held
senior leadership positions with Shangri-La Hotels and Resorts and
Pan Pacific Hotels and Resorts.
“We are excited to
have Mr. Chia leading our Sales and Marketing team,” said Mark
Lettenbichler, Chief Executive Officer of Regent Hotels & Resorts.
“As an accomplished corporate executive, his strategic thinking,
business acumen and in-depth experience structuring and leading
highly effective sales teams and initiatives will be a great asset
as we continue to grow the Regent brand.”
Originally from
Singapore, Chia holds diplomas from the Les Roches International
Hotel Management School in Switzerland and is fluent in English,
Mandarin and Cantonese.
Regent,
SVP,
Senior Vice President
|