BBC Worldwide is preparing to launch a major
global publicity tour promoting episode one of the new series
of Doctor Who and introduce Peter Capaldi as the new Doctor.
Doctor Who: The World Tour will begin in the UK
on 7 August 2014 and finish in Brazil on 19 August 2014.
The trip will see Twelfth Doctor Peter Capaldi,
on-screen companion Jenna Coleman, and the show’s Lead Writer and
Executive Producer Steven Moffat, visit 7 cities across 5
continents in 12 days to take part in a series of media and fan
engagements to publicise the show’s forthcoming Series 8 to a
global audience.
The tour marks the largest ever promotional
undertaking in Doctor Who’s 50-year history and will kick off in
Cardiff, Wales before taking in London (UK), Seoul (South Korea),
Sydney (Australia), New York (US), Mexico City (Mexico) and Rio de
Janeiro (Brazil).
BBC Worldwide’s ambition for the brand has grown considerably
since the global success of the 50th Anniversary which saw the
special episode The Day of the Doctor broadcast simultaneously in
98 countries and in over 1500 cinemas across the world, setting a
new record for event cinema in its first 3 days on general
release.
Executive Producer and Lead Writer Steven
Moffat, said, “I've always thought we'd all be a lot safer if the
Doctor conquered the world, instead of the Daleks. Now with Jenna
and Peter leading the charge, it looks like it's going to happen. I'll be bringing up the rear to handle the exposition scenes, and
maybe carry some bags.”
Amanda Hill, Chief Brands Officer
at BBC Worldwide, said, “We were so bowled over by the global
reaction to the 50th episode last year that we thought what better
way to introduce the new Doctor than to take the team around the
globe. Doctor Who encompasses British creativity at its best and
we're passionate about it being on the world stage. This tour is something normally reserved for Hollywood blockbusters but with
Doctor Who it appears you can do anything you dream of and
continue to challenge what’s perceived as the norm in TV.”
Doctor Who Series 8 is due to TX in the UK in August. BBC
America (the US broadcaster) will transmit on the same day. Doctor
Who is distributed by BBC Worldwide to over 200 territories.
Doctor Who,
BBC
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