New 654-Room Philippe Starck-Designed Hotel in Singapore Joins Preferred

The South Beach, a brand new 654-room Philippe Starck-designed hotel in Singapore, has joined Preferred Hotels & Resorts ahead of its opening in the second quarter of 2015.

The hotel is located in the heart of the city, adjacent to Esplanade MRT Station, just minutes away from the city’s busiest financial, cultural, shopping and entertainment districts. It is connected to Suntec Singapore Convention & Exhibition Centre via an aero-bridge.

“We are delighted to welcome The South Beach as a member of Preferred Hotels & Resorts. This landmark property will prove to be one of the best independent hotels to open in Asia in recent years. With a unique hospitality concept, The South Beach will pave the way for change in this already dynamic industry. We look forward to working closely with The South Beach team, leveraging on expertise from both sides, as well as Preferred Hotel Group’s global distribution network, to contribute to the success of this new Singapore icon upon its opening in 2015,” said Mr. Anthony Ross, Executive Vice President, Asia Pacific, Middle East and Africa.

The South Beach will be one of the few hotels in Singapore to offer an exclusive Ladies’ Floors, which boasts additional security features and specially curated amenities and services just for women.

In addition to the hotel’s all-day dining restaurant and three bars, The South Beach beings nature closer to guests thanks to its two lush Sky Gardens, each with a stylish decked pool.

The South Beach’s pillar-less ballroom and 19 meeting rooms will provide state-of-the-art facilities and equipment for any type of meeting or social event.

As a member of Preferred, all guests of The South Beach will be eligible to enroll in the iPrefer guest loyalty program, which extends points redeemable for cash-value Reward Certificates, elite status, and special benefits such as complimentary internet to members upon every stay at more than 500 participating Preferred Hotel Group locations worldwide.