ITB Asia Partners GBTA

Messe Berlin (Singapore), the organiser of ITB Asia, has signed a strategic partnership with the Global Business Travel Association (GBTA).

As part of the partnership, GBTA will hold a Business Travel Day at ITB Asia 2014 presenting educational sessions on business travel management. One of the highlights will be the latest Business Travel Index Report with new key insights into corporate travel trends for Brazil, Russia, India and China (BRIC).

“Over the past decade, the Asia Pacific region has become the largest business travel region in the world. As all eyes look to this region, it becomes even more critical for us to maintain our position as a dynamic marketplace of ideas and business opportunities. This mutually beneficial partnership with GBTA will expose our delegates to the latest industry trends and opportunities and will also help us leverage the extensive networks of business, government and travel trade contacts to attract even more experts and key industry players,” said Nino Gruettke, Executive Director of ITB Asia.

The inaugural Business Travel Day will offer attendees content on the latest economic forecasts of business travel spend in the region, as well as offer new insights to support business travel professionals looking to expand in the Asian travel market. These sessions will complement ITB Asia’s conference sessions.

Last year, ITB Asia attracted close to 9,100 attendees, representing over 110 countries.