MasterCard and CB Bank have launched their first
payment product in the country – a prepaid travel card for locals
called the CB Bank EASI Travel Prepaid MasterCard card.
The
reloadable prepaid card will be made available to Myanmar
residents for when they travel outside of the country. It is the
first such card product to be launched in Myanmar and is yet
another stage in the evolution of the electronic payments
ecosystem.
MasterCard has been working very closely to
enable CB Bank (which it licensed in September last year) to roll
out its very first prepaid MasterCard card. CB Bank is already
certified and has undergone full system testing as part of its
efforts to be connected to the global payments network.
Mr. Kyaw Lynn, Executive Vice Chairman and CEO of CB Bank
said, “CB Bank continues to be first in the electronic payments
sector in Myanmar and we are pleased to be able to collaborate
with MasterCard to launch this travel prepaid card. Just as our
country is opening up to the world, at the same time, the world is
opening up to our countrymen and we’re seeing more and more locals
travel abroad. We are so glad to introduce this travel prepaid
MasterCard card to help make their travels safe and hassle-free
without the worries of carrying large amounts of cash.”
Matthew Driver, president, Southeast Asia,
MasterCard, added, “Part of the allure of operating in such a frontier market is in seeing the vital steps of financial inclusion play
out: a vast majority of people in Myanmar remain unbanked and don’t have access to financial services. But the payments
infrastructure is rapidly developing – from the rollout of ATMs, point-of-sale terminals, and now the introduction of prepaid
cards. This presents an alternative option for
the growing number of locals who’ve had to carry wads of cash when
they leave the country for business or leisure travel. It offers
them a safe and secure payment method while abroad.”
Overall consumer optimism is at an extreme high in
Myanmar (96.0 Index points according to the latest MasterCard
Index of Consumer Confidence). According to the MasterCard
survey of Consumer Purchasing Priorities, nearly two-thirds of
people who have traveled abroad intend to do so again within the
next 12 months, making the introduction of a prepaid travel card timely for the
market.
“Part of our financial inclusion strategy
in Myanmar is to educate the local population about the value of
electronic payments – we would like to help them understand the
benefits of doing away with cash,” Driver added.
The launch of a new prepaid card marks another
vital step forward in the country’s reform of its banking and
financial system. MasterCard was one of the first international
payments networks to issue a license
to a Myanmar bank in September last year, paving the way
international payment cards to be accepted in the country for the
first time. In November, MasterCard and Co-operative Bank Ltd (CB
Bank) teamed up to launch the first
ATM transaction
at one of the bank’s Yangon ATMs.
It is expected
that more than 500 restaurants, retail outlets and hotels in
Myanmar will be accepting payment cards by the end of the year,
following the rollout of Point-of-Sale (POS) terminals
in March this year with CB Bank.
MasterCard,
Myanmar
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