Hilton’s expansion of its luxury brands -
Waldorf Astoria and Conrad - in Asia Pacific currently comprises
sixteen new properties in the pipeline.
With twelve new Waldorf Astoria branded
properties in its global pipeline, Hilton Worldwide will open five
of these in Asia Pacific by 2017, adding to its current flagship
property in the region, the Waldorf Astoria Shanghai on the Bund.
Four of the new Asia
Pacific properties will be in China, namely, Beijing, Chengdu and
Hainan (two properties).
Following the recent opening of Conrad Beijing
in March 2013, Conrad is also stepping up its momentum with
thirteen new
properties in the global pipeline from now until 2020. Of these,
eleven will be in Asia Pacific. This includes seven new hotels in
urban cities and resort locations across China, a move which will
significantly augment Conrad’s footprint in the mainland.
“It has been well known that Asia Pacific is
driving the demand for luxury and Chinese consumers now account
for half of all luxury purchases in the region. To date, Hilton
Worldwide has thirteen Waldorf Astoria and Conrad properties in Asia
Pacific and our expansion plans mirror luxury consumption patterns
in the region,” said John Vanderslice, global head of Luxury &
Lifestyle Brands, Hilton Worldwide. “China will be central to our growth
strategy and we will also be looking to introduce both brands to
new markets. More than just having a roster of hotels at
impressive locations, we are extremely conscious of our
respective brand missions which include delivering a singular
experience in extraordinary places for Waldorf Astoria and
offering the Luxury of Being Yourself for Conrad.”
Further to
expanding its network of properties in China, Hilton Worldwide
will also look towards maiden property openings for its luxury
portfolio of brands in Bangalore, India and the Philippines.
Upcoming global openings under Hilton Worldwide’s luxury portfolio
of brands include:
Waldorf Astoria Hotels & Resorts
1.
Waldorf Astoria Ras Al Khaimah (2013) 2. Waldorf Astoria
Jerusalem (2013) 3. Waldorf Astoria Amsterdam (2014) 4.
Waldorf Astoria Dubai Palm Jumeirah (2014) 5. Waldorf Astoria
Beijing (2014) 6. Waldorf Astoria Doha (2016) 7. Waldorf
Astoria Hainan Baoting Resort (2016) 8. Waldorf Astoria Bangkok
(2016) 9. Waldorf Astoria Chengdu (2016) 10. Waldorf Astoria
Sanya (2017) 11. Waldorf Astoria Crete Sitia Bay (2020) 12.
Waldorf Astoria Montreal (2020)
Conrad Hotels & Resort
1.
Conrad Dubai (2013) 2. Conrad Mecca (2014) 3. Conrad Mumbai
(2015) 4. Conrad Guangzhou (2016) 5. Conrad Suzhou (2016)
6. Conrad Xiamen (2016) 7. Conrad Manila (2016) 8. Conrad
Chengdu (2016) 9. Conrad Hangzhou (2016) 10. Conrad
Bangalore (2017) 11. Conrad Qingdao (2020) 12. Conrad Binhai,
Tianjin (2020) 13. Conrad Ubud (2020)
Hilton,
Conrad
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