Starwood Hotels & Resorts has temporarily
relocated its global headquarters from Stamford to Dubai.
From now until 5 April 2013, Starwood President
& CEO Frits van Paasschen and the company's top executives will
conduct day-to-day business from Dubai, an increasingly important
global destination and travel hub.
Following the
company's successful
relocation to China in June 2011, this second leadership move
reflects Starwood's innovative management approach to cultivating
a more global culture by understanding, appreciating and
leveraging different societal perspectives and approaches to
business and hospitality.
"With 80% of Starwood's
pipeline coming from rapidly growing markets, it is simply not
possible to lead a truly global business from a boardroom in
Connecticut," said van Paasschen. "Rising wealth and ever greater
global connectivity are creating a once-in-a-lifetime growth
opportunity for our business - by fueling new demand, changing
travel patterns, and entirely new travel markets. Dubai epitomizes
this changing face of travel, and we expect this relocation will
deepen our relationships with partners, associates and customers.
Just as with our one-month relocation to China in 2011, our time
in-market will spark new ideas that will fortify our position as
the most global high-end hotel company."
During the course
of the relocation, more than 200 Starwood executives and GMs from
the U.S., Europe, Asia and Latin America will travel to Dubai as
the company runs day-to-day operations almost 7,000 miles and a
nine-hour time zone away from its usual HQ outside New York city.
The team will meet with associates, customers, owners and
prospective developers in the UAE and also take advantage of
Dubai's location for business travel to destinations including
Mumbai, Addis Ababa, Jeddah, Dushanbe and Kuwait.
Starwood,
Dubai
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