Cornell Launches New Online Courses for Hospitality Professionals

Today's hospitality professionals are experiencing the challenge of effectively managing and marketing their brand across multiple distribution channels such as online travel agencies, social media, mobile devices and search engines.

To help managers meet this challenge, the Cornell School of Hotel Administration is offering two new online courses focusing on new media marketing and revenue-generating skills for hospitality professionals.

Social, Mobile & Search enables participants to build their own scalable marketing plan based on industry best practices and time-tested frameworks for profitability. Participants will engage with some of the heaviest hitters in new media for hospitality through interactive projects and compelling video exercises.

Hospitality Customer Engagement Through New Media Marketing focuses on the emerging and evolving area of digital marketing and reputation management using established principles of brand management, marketing communications, and demand management. Participants will use a strategic framework for brand and demand-management decisions that includes innovative search, social and mobile media marketing to maximize revenue and increase customer engagement in the new media marketing landscape.

The School of Hotel Administration has also created a new online certificate: New Media Marketing for Hospitality Professionals. This five-course certificate includes the new media courses as well as courses in marketing, pricing strategy, and search engines and online selling. Based on established principles of brand management, marketing communications, and demand management, participants will learn about the emerging and evolving area of digital marketing and reputation management.

"Hospitality professionals will have an opportunity to learn from not only Cornell hospitality faculty but some of the industry's leaders in new media and emerge from their course or certificate ready to play a key role in their company's marketing and distribution management strategy," said Tom Kline, Executive Director of Executive Education at the Cornell School of Hotel Administration.