Karl
Lagerfeld has been commissioned to design the emblem of the new Sofitel So Singapore.
The emblem will be unique to Sofitel So Singapore,
and will appear
on a range of exclusive objects available for guests during their
stay.
Each Sofitel So hotel works with an international designer from the
worlds of fashion or art to present the best of the location. Kenzo Takada provided design direction for the Sofitel So
Mauritius, while Monsieur Christian Lacroix added his touch to the
Sofitel So Bangkok.
Sofitel So Singapore is the
third addition globally to Sofitel So’s expanding portfolio, while
other hotels are currently under way in Mumbai, Rio and Sydney.
Sofitel So Singapore
Located at
35 Robinson Road, Sofitel So Singapore’s building was first
built in 1927 where it remained a telecommunications and postal
building until 1992.
The five-star hotel property retains its
neo-classical facade and some of the existing building structures,
while a newer five-storey wing is currently being constructed at
the back.
The Sofitel So Singapore will feature 134
guestrooms including 23 suites.
The property, which has been owned by
Royal Group Holdings since 2011, is currently under construction
and is scheduled to open mid-2013.
“Having Karl
Lagerfeld as the “Signature Designer” for the distinctive Sofitel
So Singapore was an obvious choice to us, allowing us to pay
homage to the country’s symbolic heritage building with an iconic
design collaboration,” said Bobby Hiranandani, Managing
Director of Royal Group Holdings. “We are confident that this
unprecedented partnership will galvanize the success of the
boutique luxury hotel and offer guests a remarkable hospitality
experience in true Sofitel style.”
ATF,
Vientiane,
Laos,
Sofitel,
Accor,
Singapore,
Changi,
Karl Lagerfeld
|