STR Reports US Hotel Performance for January 2013

According to data from STR, the U.S. hotel industry reported increases in all three key performance metrics during January 2013.

Overall, the U.S. hotel industry's occupancy rose 3.6% to 51.0%, ADR was up 5.1% to US$105.96 and RevPAR increased 8.8% to US$54.02.

"January RevPAR growth rate was the strongest performance we've seen since June 2012," said Brad Garner, STR's COO. "The results were driven both by solid ADR and demand gains with Washington D.C., Miami and New York among the top performers. The Chain Scale segments saw growth across all scales, with Luxury leading in both ADR and RevPAR growth rates. Independent hotels also saw strong results this month."

Among the Top 25 Markets, New York, New York, achieved the only double-digit occupancy increase, rising 11.4% to 73.8%. New Orleans, Louisiana, fell 4.5% in occupancy to 57.4%, posting the largest decrease in that metric.

The three markets that achieved the largest ADR increases were: Washington, D.C. (+17.0% to US$151.75); Oahu Island, Hawaii (+15.0% to US$209.06); and Miami-Hialeah, Florida (+12.2% to US$211.11). New Orleans posted the only ADR decrease, falling 0.2% to US$144.76.

Three markets experienced RevPAR increases of more than 15%: Washington, D.C. (+25.8% to US$79.24); Miami-Hialeah (+17.5% to US$174.26); and New York (+16.3% to US$145.17). New Orleans posted the largest RevPAR decrease, down 4.7% to US$83.12.