STR Reports US Hotel Industry Performance for June 2013

According to data from STR, the U.S. hotel industry reported mostly positive results in the three key performance metrics during June 2013.

Overall, the U.S. hotel industry’s occupancy fell 0.3% to 69.9%, its ADR increased 3.3% to US$111.27 and RevPAR increased 3.0% to US$77.76.

“The hotel industry reported the highest monthly room revenue ever in June (US$11.5 billion), a clear indicator that the U.S. hotel industry is healthy and that most benchmark metrics are recovering to their old highs,” said Jan Freitag, senior VP of strategic development at STR. “With that said, demand only increased 0.5% in year-over-year comparisons, and RevPAR only increased 3%. One factor leading to tougher comparables may have been the addition of one Sunday and subtraction of one Friday when compared with June 2012. These slower growth rates hindered more sustained RevPAR growth rate for the second quarter, therefore RevPAR increased only 5%. These comparables are against very tough Q2 2012 comparables when RevPAR increased 7.9%. The% change for supply increase inched up to 0.8% in June, still well below the 25-year average of 2.1%.”

Among the Top 25 Markets, Orlando, Florida, reported the largest occupancy increase, rising 4.2% to 75.9%. Seattle, Washington, followed with a 3.2% increase to 86.4%. Washington, D.C., reported the largest occupancy decrease, falling 5.4% to 76.5%.

Oahu Island, Hawaii, reported the only double-digit ADR increase, rising 15.5% to US$209.19. Washington, D.C. (-2.1% to US$148.06), and Atlanta, Georgia (-1.5% to US$85.22), reported the only ADR decreases in June.

Oahu Island achieved the largest RevPAR increase, rising 14.7% to US$176.93, followed by Seattle (+9.9% to US$116.24) and Orlando (+9.7% to US$76.86). Washington, D.C., reported the largest RevPAR decrease, falling 7.5% to US$113.27.