Aloft Hotels Smart Check-In Program Popular with SPG Members

Aloft Hotels has reached a milestone 10,000 users of its Smart Check-In Program which allows guests to bypass the front desk and head directly to their rooms.

Now available at Aloft hotels in Lexington (MA), Harlem (NY), Dallas Downtown (TX), Brooklyn (NY), and Cupertino (CA), Smart Check-In will expand to more properties worldwide in 2013. The program made its debut at Aloft Lexington in 2010.

Through the program, Starwood Preferred Guest (SPG) members who opt in to this offer receive an enhanced SPG / Aloft-branded keycard which carries radio frequency identification (RFID) technology. On the day of a planned stay, a text message is sent to the guest's mobile device with their room number. Once at the hotel, guests can skip the check-in line and go straight to their assigned room, where their enhanced keycard will unlock the door.

"Because Aloft guests are tech-forward and time-limited, we expected them to embrace Smart Check-In, but we've been blown away by the enthusiasm," said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood. "It's evident there was a demand to reinvent conventional check-in, and the brand's fans clearly appreciate that Aloft was the first in the industry to do it."

Aloft's Smart Check-In program is made possible through a partnership with VingCard.

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