Aloft Hotels has reached a milestone 10,000
users of its Smart Check-In Program which allows guests to bypass
the front desk and head directly to their rooms.
Now available at
Aloft hotels in Lexington (MA), Harlem (NY), Dallas Downtown (TX),
Brooklyn (NY), and Cupertino (CA), Smart Check-In will expand to
more properties worldwide in 2013. The program made its debut at
Aloft Lexington in 2010.
Through the program, Starwood Preferred Guest
(SPG) members who opt in to this offer receive an enhanced SPG /
Aloft-branded keycard which carries radio frequency identification
(RFID) technology. On the day of a planned stay, a text message is
sent to the guest's mobile device with their room number. Once at
the hotel, guests can skip the check-in line and go straight to
their assigned room, where their enhanced keycard will unlock the
door.
"Because Aloft guests
are tech-forward and time-limited, we expected them to embrace
Smart Check-In, but we've been blown away by the enthusiasm," said
Brian McGuinness, Senior Vice President, Specialty Select Brands
for Starwood. "It's evident there was a demand to reinvent
conventional check-in, and the brand's fans clearly appreciate
that Aloft was the first in the industry to do it."
Aloft's Smart Check-In program is made possible
through a partnership with VingCard.
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