Most Powerful Rolls-Royce Ever to Debut @ Geneva Motor Show 2013

Rolls-Royce has confirmed it will present its brand new model, the Rolls-Royce Wraith, at the Geneva Motor Show on 5 March 2013. First deliveries to customers are expected in the fourth quarter of 2013.

“Rolls-Royce Wraith will draw superlatives when it is unveiled in Geneva,” said Torsten Müller-Ötvös, CEO Rolls-Royce Motor Cars. “Expect the boldest design, the most dramatic performance and the most powerful Rolls-Royce that has ever played host to the famous Spirit of Ecstasy figurine. We will present a model whose starting point is luxury, refinement and exclusivity, traits that have made Rolls-Royce the world’s pinnacle luxury good for the last 108 years. This is a car not only defined by a timeless elegance, but one that encapsulates a sense of power, style and drama.”

The launch will revive one of the most famous Rolls-Royce names, first used in 1938. The ethereal name Wraith perfectly expresses the character of the new Rolls-Royce. “Wraith alludes to an almost imperceptible but powerful force, something rare, agile and potent, a spirit that will not be tethered to the earth. It is the perfect name for our new model,” added Müller-Ötvös.

Wraith draws inspiration from the story of the Honorable Charles Rolls, one of the company’s founding forefathers and a man who indulged a passion for innovation, engineering and, most importantly, adventure. Rolls was a passionate racing driver, balloonist and aviator winning the praise of King George V, who hailed him the ‘greatest hero of the day’ on becoming the first person to cross the English Channel and return non-stop in a flying machine.

BMW Group board member and Rolls-Royce Chairman Harald Krüger, affirmed the company’s latest step in the drive for sustainable growth. “The BMW Group is confidently investing into the long-term future of Rolls-Royce Motor Cars,” he said. “And this exceptional new car will build on the finest principles of the company’s forefathers - the world’s best engineering, the employment of cutting edge technology and peerless craftsmanship.”