Aston Changes its Name to Archipelago International

[HD video below] Aston International has renamed itself Archipelago International.

The new corporate legal entity will serve as the group’s umbrella organization and be the name of the hotel management company behind all of its existing and upcoming hotels and resorts.

While the Aston label continues to grow, other brands such as the select service favehotels and the new 4-star Alana Hotels, which is due to open its first Indonesian Hotel in Seminyak, Bali, in February this year, now represent more than 50% of the Archipelago Group’s future hotel portfolio.

Archipelago International is one of Indonesia’s largest hotel management companies. It has a presence in Indonesia, the Philippines and Malaysia, with an underlying portfolio of more than 140 hotels, resorts and residences out of which 60 are operational and more than 80 are in various stages of development due to open within the coming two years.

Archipelago International managed hotels range from select service to five-star hotels and luxury villas and operates under the hotel brands: Grand Aston, Aston, Aston City, Crimson, Quest, favehotels, NEO, Alana and Kamuela.

“With Archipelago, we have the intention of creating a platform that allows each brand to showcase and highlight its individual hotels and enables different personalities to shine. From our select service favehotels to the 5-star Grand Astons and luxurious Kamuela Villas our aim is for each hotel brand to be recognized as best in class and to exceed guest’s expectations in accommodation, amenities and personal attention,” said Norbert Vas, Vice President Sales & Marketing, Archipelago International.

Interview with Norbert Vas - Vice President Sales & Marketing, Archipelago International

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