With the continued growth in online
bookings, Premier Inn India has upgraded from the web-based
SimpleDistribution channel manager to the more sophisticated
RateTiger RTSuite to better manage different aspects of
distribution to maximize online reach and revenue.
The group uses the new RTSuite 3.0 to centrally
manage room rates and availability in real-time across more than
10 connected Online Travel Agents (OTAs).
Vikrant Sharma, Revenue Manager at
Premier Inn India, said, “RateTiger is a pioneer in the hotel
channel management space. We have seen our online bookings improve
to represent over 20% of all bookings for both the properties over
the last two years. This has been a result of placing immediate
rate and inventory updates and adding new promotions through RateTiger efficiently. We can make quick rate decisions and
implement them immediately without having to call the OTAs or
going through any laborious update process.”
“Further,
RateTiger regularly upgrades its technology to make it even more
valuable to us - the new version, RTSuite 3.0, is a classic
example of their innovation – the fresh design of the dashboard is
easy to navigate and pleasant to work on, while the updates and
alerts are really very useful,” Sharma added.
Premier Inn has two operational properties in India – Premier Inn,
Bangalore, Whitefield and Premier Inn, New Delhi, Shalimar Bagh.
The group will soon open three more properties in India – Pune,
Goa and Chennai.
Whitbread,
Premier Inn,
RateTiger
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