Emirates has signed a five-year agreement to
become an Official Partner of the Roland Garros tournament
starting with the 2013 edition from 21 May to 9 June 2013.
As part
of the partnership, Emirates will benefit from significant
branding of the Centre court Philippe-Chatrier, as well as panels
on competition courts.
In addition to a private lounge for
Emirates guests at the Roland-Garros Village and boxes along the
courts, Emirates will also have a dedicated area to welcome the
general public in the RG Lab, the popular Fan Zone area.
“Appropriately named after famed French aviation
pioneer and tennis supporter, Roland Garros, this tournament is a
natural extension of our existing tennis sponsorship portfolio.
Watched by millions around the globe this acclaimed clay court
championship is the perfect platform with which to align our
brand,” said Mr. Tim Clark, President Emirates Airline. “The
global following for tennis is extensive. You don’t have to play
tennis to be a fan of and appreciate the dedication needed to be
one of the world’s best players. It is our own appreciation of
this sport that has been the catalyst behind our various global
tennis sponsorships, including two of the Grand Slam tennis
events.”
Jean Gachassin, President of the French
Federation of Tennis, said, “The arrival of Emirates fits in perfectly
with our development and partnership strategy of aiming to expand
our global reach. And of course what better association, between
the French Open which is named after Roland Garros a pioneer in
the world of aviation – and one of the world's foremost airlines.”
Emirates’ sponsorship of Roland Garros is the
airline’s third tennis sponsorship in Europe after the
Internazionali BNL d'Italia (Italian Open) announced last year, and
the Barcelona Open revealed in March 2013.
Other major
tennis competitions sponsored by Emirates around the world
include; the US Open, the Rogers Cup, BNP Paribas Open and the
Dubai Duty Free Tennis Championship. Emirates is also the Official
Airline of the ATP World Tour and sponsor of Emirates ATP
rankings.
In France, Emirates has been the shirt sponsor of
current league leaders Paris Saint-Germain (PSG) since 2006 and
has sponsored the Alstom Open since 2010.
Emirates currently offers 32 weekly flights to
France, with 20 flights per week from Paris including a double
daily A380 service, a daily flight to Nice and five flights per
week to Lyon.
Emirates,
Tennis,
Roland Garros,
France,
Paris
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