Hong Kong hotels are facing a serious problem of
overcapacity that is likely to become more severe over the coming
years, according to Henry Tsai of the School of Hotel and
Tourism Management.
Tsai is co-researcher of a recently
published research paper, that noted although there is
consistently high demand for hotels in the city, demand forecasts
indicate a significant shortfall in likely booking when compared
to the rooms available. The failure to implement strategies to
improve this situation, the paper suggests, will decrease the
profitability of Hong Kong's hotels, and significantly increase
their operational risks.
Hong Kong's hotels currently face a number of challenges and opportunities.
The paper's researchers point to "the rapid growth of counterparts both in
Macau and Guangdong province" as one of these challenges. For example, the number of
star-rated hotels in Guangdong has increased at a rate of 15.2%
per year over the past decade, presenting increasingly fierce
competition for Hong Kong.
At the same time, however, policies such as the
introduction of the Individual Visitor Scheme for mainland Chinese
tourists in 2003 and the anticipated completion of the Hong
Kong-Zhuhai-Macau Bridge in 2015-16 should increase the number of
visitors from mainland China. This, the researchers note, will
"help facilitate economic activity and tourism development in Hong
Kong."
It is predicted Hong Kong will have almost 70,000
hotel rooms in 2013, an increase of more than 17 percent over four years.
Yet despite that increase, the researchers noted the occupancy
rate "has not shown a similar promising upward trend" and has
remained relatively steady at around 85 percent over the past decade.
Hence, it was important to determine whether Hong Kong is likely to
face the problems of over- or under-capacity in the coming years.
The researchers hope the various findings in
their paper will prompt hotel industry stakeholders into carefully
re-examining their development plans, both now and in the future.
They advise hotel developers and planning officials to carefully
monitor hotel occupancy levels and tourist arrivals and maintain a
"sustainable operating environment for the Hong Kong hotel
industry".
Hong Kong Hotels
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