Frédéric Picard Appointed GM of L’Apogée Courchevel

Frédéric Picard, 42, has been appointed as General Manager of L’Apogée Courchevel in the French Alps.

Due to open on 11 December 2013, the luxury hotel is the latest addition to the Oetker Collection.

Frédéric Picard will join the property following his successful tenure as General Manager of Palais Namaskar during which time the hotel was awarded major coveted awards including ‘Hotel of the Year’ 2013 by Harper’s Bazaar, one of the ‘101 Best Hotels’ worldwide by Tatler Travel Guide for 2013 and ‘New Build of the Year 2012’ by the European Hospitality Awards.

To follow his path, Laurent Branover, 35, has been appointed as General Manager of Palais Namaskar Marrakech.

Before joining the Oetker Collection, the French hotelier worked as Hotel Manager for the award winning Raffles Singapore. His career has also included: Hotel Byblos Courchevel, Sofitel Wentworth Sydney, Shangri-La Singapore and Hotel Metropole Monte Carlo.

“We are very pleased and confident that Frédéric Picard will achieve the same levels of quality in Courchevel as he did in Marrakech. L’Apogée Courchevel’s new General Manager will focus on the attention to detail and service to appeal to our loyal city and resort guests,” said Frank Marrenbach, CEO of the Oetker Collection. “Laurent Branover is an excellent manager who has a great deal of experience with luxury hotels. Thanks to Frédéric Picard’s cooperation, Palais Namaskar is a unique masterpiece hotel which will continue to mature with Laurent Branover’s contribution.”