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Westin’s Heavenly Bedding Reaches New Heights with Delta Deal

Travel News Asia Latest Travel News Podcasts Videos Friday, 1 March 2013
 

Delta Air Lines is transforming its inflight sleep experience by offering Westin Heavenly inflight bedding, designed and manufactured exclusively for Delta, in all of its BusinessElite cabins throughout the world.

The new Westin Heavenly inflight bedding product will be available on all BusinessElite international flights, as well as BusinessElite flights between New York’s John F. Kennedy International Airport and Los Angeles, San Francisco and Seattle and between Atlanta and Honolulu, beginning in June 2013.

BusinessElite customers will receive a Westin Heavenly sleeping pillow and a comforter with extra luxurious loft. Passengers on flights over 12 hours also will receive a lumbar pillow.

“Delta is committed to providing our customers with the best possible sleep experience in the skies and we’re excited to partner with another leader in the travel category, Westin Hotels and Resorts, who shares this goal,” said Joanne Smith, Delta’s senior vice president – In Flight Service. “In recent surveys, customers have told us that the most important part of the inflight experience is sleep. The new Westin Heavenly inflight bedding product is just one of the new amenities Delta is introducing to ensure customers achieve a restful, rejuvenating inflight experience.”

In addition to the new Westin Heavenly inflight bedding, Delta is making investments in several other products and services to revamp the inflight sleep experience. These include a white noise channel on Delta Radio, and new BusinessElite amenity kits featuring Tumi and Malin+Goetz products.

Delta is also enhancing the sleep experience by expanding full flat-bed seating. The airline is introducing full flat-bed seats in the BusinessElite cabin of all transcontinental flights operating between New York and Los Angeles, San Francisco and Seattle beginning in March 2013. All of Delta's Boeing 757 and 767 aircraft serving these transcontinental markets will offer the flatbed seats over the next 24 months.

Delta's decision to install full flat-bed seats on its transcontinental flights complements the airline's current investment in full flat-bed seats on its entire international widebody fleet of more than 140 aircraft. By summer, all trans-pacific flight will have full-flat bed installed. By the end of 2013, 70% of all Delta aircraft will have flat beds and, in early 2014, Delta’s entire widebody fleet is scheduled to be complete.

As a direct result of customer feedback, flight attendants are also modifying their inflight service to better foster sleep. BusinessElite flights now offer an “Express Meal” that features lighter fare and a one-step delivery process on all international flights departing after 9 p.m. and flights between JFK and London’s Heathrow Airport.

Delta will be designing a similar express meal menu for BusinessElite flights that are less than 10 hours long, as well as transcontinental flights.

To create a more restful cabin environment, flight attendants also are now proactively adjusting for appropriate lighting based on the time of day and streamlining cabin announcements to decrease noise disruptions.

Delta, Starwood, Westin, Heavenly Bed

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