PwC Joins SHA’s Strategic Corporate Alliance Program

PwC has joined the strategic corporate alliance program at the Cornell School of Hotel Administration (SHA).

Through the alliance, PwC will be a partner of the Center for Hospitality Research (CHR) and an industry fellow of the Center for Real Estate and Finance (CREF).

Scott D. Berman, industry leader of PwC's hospitality and leisure practice and a principal in the real estate business advisory practice, will join the CHR and CREF Advisory Boards.

"Innovative research, the exchange of information, and the education of future leaders are critical components to the growth and success of our industry," said Berman. "We look forward to working with students and faculty from the Cornell School of Hotel Administration in each of these areas."

The strategic alliance also includes PwC's sponsorship of three key SHA events: the Cornell Hospitality Icon & Innovator Awards, the Cornell Hospitality Research Summit, and the Dean's Leadership Series.