IHG Signs Eight Hualuxe Hotels in China

InterContinental Hotels Group is gaining momentum with the development of its new brand - Hualuxe Hotels and Resorts - aimed at the Chinese traveller.

Eight management contracts have now been signed since the brand launch earlier this year, including hotels in Beijing and Shanghai, as well as six emerging business and leisure destinations across the country.

The eight hotels bring a combined total of nearly 2,800 rooms to the Hualuxe brand pipeline, which is a significant achievement in less than five months since the brand launch.

"Since we entered this market in 1984, we've been evolving our operating standards and services to ensure all our Chinese guests feel welcome and comfortable," said Keith Barr, chief executive officer, IHG Greater China. "Hualuxe Hotels and Resorts marks an innovation in this industry. Our three decades of experience has given us deep consumer insight that we've now used to create a brand where every element has been fashioned to suit the tastes and sensibilities of our Chinese guests. This has never been done before and it's immensely rewarding to see so many owners and business partners understand, support and sign up to our vision."

The first eight Hualuxe Hotels and Resort signings are all in cities where IHG already has an open hotel or a hotel in the pipeline and they will greatly complement other IHG hotels in these markets

Hualuxe will initially launch in Tier 1, 2 and 3 cities and resort locations and IHG sees the opportunity for this brand to be in over 100 cities in China over the next 15 - 20 years.

The eight newly signed hotels and resorts are expected to open between 2014 and 2016, and all of these are signed with new owners who are working with IHG for the first time:

- Hualuxe Beijing Xinan: 380 rooms.
- Hualuxe Shanghai Pudong Kangqiao: 400 rooms
- Hualuxe Chengdu High-Tech West: 350 rooms
- Hualuxe Zhangjiajie Resort: 380 rooms
- Hualuxe Ordos Dongsheng: 300 rooms
- Hualuxe Foshan Nanhai: 350 rooms
- Hualuxe Yangjiang City Centre: 282 rooms
- Hualuxe Fuzhou Downtown: 330 rooms

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