AirAsia asean was officially launched in Jakarta
on Tuesday.
AirAsia asean was set up as part of the regional
expansion strategy of the group, which now includes six airlines,
five of which are anchored in ASEAN: the short-haul carriers
AirAsia Malaysia, AirAsia Thailand, AirAsia Indonesia, AirAsia
Philippines and AirAsia Japan, and the long-haul carrier AirAsia
X.
Tony Fernandes, Group CEO of AirAsia, and Dato’
Kamarudin Meranun, Deputy Group CEO of AirAsia, will be based at
the AirAsia asean office.
“The establishment of the
AirAsia asean office in Jakarta as our regional base is to help to
more fully deliver on our pledge – Now everyone can fly – to all
the people of ASEAN and beyond. We are blessed to be located in a
part of the world where economic growth is expected to be
sustained despite the chilly economic winds blowing through Europe
and the United States. Shifting AirAsia’s emphasis to a regional
strategy is, we believe, not just good business, but also a move
that will keep us ahead of the inevitable competition that is
heading our way,” Fernandes said.
AirAsia asean, as
the nerve center of the group’s regional expansion, will help
ready the group for the implementation of the ASEAN Open Skies
policy and the ASEAN Economic Community, initiatives that the
ASEAN Secretariat is now actively pushing in its 10
member-countries.
“AirAsia asean will help ensure
that our voice, our concerns and our appeals are heard much more
clearly in the corridors of power with ASEAN. One of the reasons
for locating the office in Jakarta is to help us engage more
closely with the ASEAN Secretariat, which is headquartered here,”
Fernandes added.
AirAsia is supporting its regional growth with a fleet expansion
program that includes firm orders for 375 Airbus A320, 25 Airbus
A330 and 10 Airbus A350 aircraft. The group currently operates a
fleet of 104 Airbus A320, nine Airbus A330 and two A340 Airbus
aircraft. It operates more than 160 direct city-to-city links and
flies to 85 destinations, of which 55 are in Asean.
To mark the launch of AirAsia asean, the airline is
offering all-in fares from as low as RM29 one-way to all the 55
destinations in ASEAN that AirAsia flies to. The promotional fares
are available for booking until 12 August 2012 for flights from 1 November 2012 to
31 January 2013. Terms and conditions apply.
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