To coincide with its forthcoming entry in the
oneworld global airline alliance on 20 March 2012, airberlin will
launch a Platinum status for its topbonus frequent flyer program.
Frequent flyers who have collected 100,000
topbonus status miles within 12 months can take advantage of this
and enjoy even more benefits.
“With this new status level, we want to show
extra special appreciation for our top frequent flyers and provide
them with even more personal service”, said airberlin Chief
Commercial Officer Paul Gregorowitsch.
Future benefits of the topbonus Platinum Card include the Platinum Service with a
personal customer service team, Business Class upgrade vouchers
and airberlin topbonus Silver Cards for spouses as well as access
to oneworld First Class lounges within the entire oneworld
alliance.
The new Platinum status will correspond to oneworld’s
Emerald status. In addition to special airberlin benefits, topbonus Gold members will enjoy all Sapphire status benefits in
the oneworld network. The topbonus Silver status is equivalent to
the Ruby status in oneworld. From 20 March 2012, topbonus
members can collect and redeem miles across the entire oneworld
network. On 20 March, all topbonus status cardholders will
receive a new topbonus Card which shows their corresponding oneworld status. Silver Card and Gold Card holders who have not
reached Platinum status will keep their current status.
The topbonus frequent flyer program is the
second largest in Germany. In 2011 alone, the number of
participants rose by 17% to 2.8 million. airberlin
continues to develop its frequent flyer program under the
leadership of Marcus Puffer, Vice President of Loyalty &
Partnerships since November 2011.
As part of its comfort
initiative, the airline has established Exclusive Waiting Areas
for airberlin Business Class status customers and passengers in
Berlin, Dusseldorf, Cologne/Bonn and Munich. In Munich, airberlin
now offers its frequent flyers all topbonus status benefits along
the travel chain: Holders of a topbonus Silver, Gold or
forthcoming Platinum Card can park in the Exclusive Parking Area
near the gates, and then easily check in at airberlin’s Priority
Check-in counter. They can then make use of the Security Fast Lane
to pass through the security screening more quickly. Exclusive
Parking Areas are also available in Dusseldorf und Nuremberg.
In January, airberlin started awarding topbonus frequent flyer status miles for every purchase made with
the airberlin Visa Card. In addition to award miles for free
flights and Business Class upgrades, cardholders will now also
collect topbonus status miles. Thus, topbonus members paying for
their flights with the airberlin credit card can now earn double
status miles and double award miles – when purchasing and when
flying.
Also since January, passengers in the
Exclusive Waiting Areas of the Berlin-Tegel airport have had the
opportunity to download e-paper versions of international
newspapers and magazines on their personal electronic devices.
This offer is free and includes newspapers such as the Financial
Times Germany or Frankfurter Allgemeine Zeitung as well as German
and English-language special interest magazines.
airberlin
has a workforce of 9,200 employees, a fleet that comprises 170
aircraft with an average age of five years, and flies to 162
destinations in 40 countries. On 20 March 2012, airberlin becomes
a full member of oneworld.
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