Singapore’s TravelRave to Take Place 15-19 October 2012

TravelRave, Singapore’s mega travel and tourism festival, will this year take place 15-19 October 2012.

TravelRave 2011 concluded on a high note, with more than 9,500 attendees, representing a 15% growth over the 2010 debut.

From 15 - 19 October, the 2012 edition will see the return of key anchor events such as the Asia Travel Leaders Summit, ITB Asia, Web In Travel, Aviation Outlook Asia and Singapore Experience Awards.

In addition, the Asia Pacific Tourism Destination Investment Conference, which was first introduced as the half-day Asia Pacific Hotel and Tourism Investment Conference last year, has evolved into a full-day event this year.

“Asia continues to be an engine of growth for global tourism,” said Ms. Aw Kah Peng, Chief Executive of Singapore Tourism Board. “This is thus the time to deepen our understanding of Asian consumers and markets. The research and knowledge shared in the first two editions of TravelRave have also reaffirmed our belief that content centred on a better understanding of Asia is key. To this end, we will focus our efforts on making this a vital part of TravelRave 2012, to ensure that TravelRave remains impactful and relevant.”

Despite the uncertainty in America and Europe, the latest projections by the World Tourism Organisation (UNWTO) indicate that Asia will continue to grow at a healthy 4 to 6% above the international growth rate of 3 to 4%.

At TravelRave 2011, the World Travel and Tourism Council (WTTC) released findings on the importance of business travel and its impact on Asia. According to the report, companies will continue to spend to develop and maintain relationships through face-to-face meetings, but are also looking to maximise their returns. It was also reported that South East Asia generated the highest returns out of business travel to the Asia Pacific region.

During the strategic high-level Asia Travel Leaders Summit, leaders discussed the manifold opportunities presented by the fast-rising Middle Affluent Consumer segment in Asia as well as the pressing talent crunch the industry faces despite its large populations.

TravelRave 2012 will once again enable participants to come together and discuss key issues pertaining to the ever evolving needs of the Asian travel and tourism industry. For instance, the Asia Pacific Tourism Destination Investment Conference 2012 will focus on Asia’s future tourism destinations. Supported by the International Hotel Investment Association, this event will focus on Tourism Infrastructure Development and Hotel Investment Opportunities across Asia. The event will consist of an array of networking opportunities, business meetings, exhibitions and a thought-provoking programme featuring insight into the Asian market.

In addition, ITB Asia will increase its overall exhibition floor space by 15%, following its record performance in 2011 which saw an increase in business activity, reflecting the strength of the regional travel industry. In 2012, ITB Asia will take place at Marina Bay Sands, the venues of the other TravelRave events has (at press time) yet to be confirmed. 

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