CyberSource, a Visa company and one of the
world's largest providers of eCommerce payment management
services, has signed an agreement with Air China, to provide
payment gateway and fraud management services for its
international sales and service hotline.
Air China launched its international sales and
service hotline in Singapore, Hong Kong, Australia and the
Philippines to provide better service to their travelers. This was
supported by CyberSource's international payment gateway and risk management services. The 800 hotline number, using Air China's
Interactive Voice Response (IVR) payment services, supported by CyberSource's solutions, will also be rolled out gradually in four
other markets -- Taiwan, UAE, Thailand and India.
This
CyberSource-enabled infrastructure is a critical element in Air
China's strategy to increase its share of the regional market by
extending its high quality, customer experience to each new
market, immediately upon service inception. In October, Air China
served 160,100 regional and 526,400 international passengers.
"It is an honor to be a part of Air China's newly
launched call center solution," said Poon Khye Wei, Regional
Director, Greater China & Korea for CyberSource. "Payments that
are made via Air China call centers' IVR system, supported by CyberSource payment gateway and fraud screening solutions, will
protect Air China from fraud and keeping sensitive payment data
off Air China's networks. This same CyberSource connection can
also be used by Air China to support other payment channels as Air
China scales its operations."
In a statement, Air China noted, "Our aim is to
continue to provide convenience to overseas travelers. As part of
our offering, Air China's customer service staff will provide the
traveler's itinerary over the phone and when the traveler is ready
to proceed with payment, we will switch the call to the IVR
system, supported by CyberSource and the traveler can continue
with card number entry and the ensuing checks to complete the
payment process."
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