Mario Agrario Assumes Role of CEO @ Bartech

Bartech Systems International, a company that specialises in automatic profit-generating minibar solutions for the global hospitality industry, has appointed Mario Agrario as the company’s CEO.

In his new role, Agrario will now oversee all global operations for the organization, including R&D, manufacturing, sales and new business development strategies.

Agrario was one of the original cofounders of Bartech, and has remained in top management positions with the company for more than 20 years. He has served as Bartech’s Americas division president since 2005. Prior to that, he held the title of corporate vice president of research and development for eight years, as well as director of engineering systems in EMEA for seven years. He has also held a position on Bartech’s board of directors since 1991.

Agrario’s resumé places him among the hotel industry’s foremost technological innovators. Before cofounding Bartech, Agrario served as vice president of research and development at Hexequip Co., and was involved in the development of TV antennas, satellite systems, and internal video and sound systems for the hotel industry. After the formation of Bartech in 1991, Agrario began development of the world’s first automatic open-display minibar. This invention was dubbed the E-fridge, and the company’s first installation took place at the Hilton Basel in Switzerland, launching a new era in minibar operations.

“Bartech has perfected the automatic minibar, using state-of-the-art technology to make it much more of a profit center than hoteliers ever thought it could be,” Agrario said. “Nevertheless, we will never stop innovating, continuously unveiling new minibar concept prototypes while maintaining our pledge to always work with our client hotels to deliver the design and operational customizations that they require. As an R&D driven CEO, I intend to keep pushing the envelope of design and technology, always delivering advanced minibar products that satisfy the needs of hotel guests and hoteliers alike.”

Bartech offers minibar clients fully customizable designs, along with a choice of five methods of central server communication between its automatic minibars and the hotel’s property management system. Bartech’s automatic minibars feature sensor technology that notifies the PMS when an item has been removed, simplifying inventory control and reducing theft.

“At Bartech, our mandate is to provide a system that our customers can be confident in, always improving its ease of use and guaranteeing profit and ROI through the minibar operation. This type of promise is unparalleled in the minibar industry,” concluded Agrario.

Based at the company’s headquarters in Las Vegas, he is fluent in English and Italian, in addition to his native French.

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